Social media marketing strategy example

Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.

Since social media plays such an essential top-of-the-funnel role, it’s important to understand how to use the platform to meet your goals.

In this post, we'll dive into all things social media marketing — what it is, its benefits, and how to build a social media marketing strategy that drives the results you want.

Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on.

Before we dig deeper into social media marketing, let's segment the strategy by platform.

Benefits of Social Media Marketing

To illustrate the benefits of social media marketing, let's take a look at the experience f